INDIZILLA
Seven steps, from what you already have to the money it made. Play it, or choose a step.
From an idea at 2 a.m. to customers at the door.
That is the whole road, and we at Indizilla walk it with you: tested before you spend, named, built, and marketed until people find it on their own. Prices on the page. The work is yours.
from an idea to customers
1 · Test the idea
Your idea
Conditional go50 personas · 100 credits
A verdict, the evidence, the strongest objection, and the one test to run next.
2 · Name it and brand it
Your Business
LogoColoursTypeOne-page guide
3 · Build it
yourbusiness.in
Your Business
Order on WhatsAppA landing page in a week, a website in two to three, in your name.
4 · Market it
Instagram
Facebook
Google listing
ApproveNothing publishes without your approval
5 · Keeping
open near me
Your BusinessOpen · 4.8 ★ · 1.2 km
CallBook nowWhatsApp
Get found. Be seen. Get chosen.
- 1 · Testing
- 2 · Branding
- 3 · Building
- 4 · Marketing
- 5 · Keeping
The road
Five steps, in the order they happen. Every one of them is on this page. Start at the one your problem is at, which is what most people do.
- Razorpay-secured payments
- A bill with every order
- 100% ownership on delivery and payment
- No lock-in contracts
- Reply within one business day
1Test the idea
Rung zero. Test the idea before you spend on anything.
Indizilla Research. Describe the idea and the decision in front of you. A panel of fifty AI personas, with the habits and doubts of your audience, answers a structured survey. You get a one-page verdict with the evidence, the strongest objection and the one test to run next. Prepaid credits, no subscription: a Quick Pulse study runs fifty personas for 100 credits, and larger modes go up to 400.
Your idea Quick Pulse
A weekly meal-prep box for busy hostel students, ₹1,200 a month. Decision: launch in one city first, or three? Audience: students, 18 to 24, India. Skeptics 40%.
Ready · 100 credits
Prepaid credits that never expire. Packs from ₹399 for 450 credits, about four studies. A follow-up question to the panel is 2 credits.
The verdict Waiting for the panel
Conditional go
A weekly meal-prep box for hostel students has a real core, but price, not appetite, decides it.
Decision tested: launch in one city first, or three at once?
58%responded positively
3.7/5intent to try, out of 5
₹900price ceiling before intent drops
On-campus students with unpredictable schedules are the clear core. The resistance is almost entirely about price: at ₹1,200 a month a large minority hesitated, and warmed up quickly when a lower tier was implied.
Strongest segment
On-campus students, India. 71% positive.
Recommended next test
A small Pulse study on two price points, ₹799 against ₹999, with the on-campus segment.
An illustrative sample. Figures and quotes are simulated to show the format; a real study is private to your account.
Quick Pulse50 personas · 100 credits
Pulse Plus100 personas · 200 credits
Signal Plus200 personas · 400 credits
Prism400 personas · 900 credits
Follow-up questioninstant · 2 credits
2Name it and brand it
Name it. Then look like the business you already are.
A clean logo, a simple colour system, and typography that works everywhere: signboard, visiting card, WhatsApp DP, website. Delivered with a one-page guide anyone in your team can follow. Then the physical half, cards, merch and stationery, produced to the same standard as the identity itself.
Visiting card
Indizilla
Panchkula, IndiaWhatsApp DP
Signboard
Indizilla
Website
indizilla.comIndizilla
Brand identity
from ₹25,000 1 to 2 weeks
- Logo, with all the file formats you'll ever need
- Colour and typography system
- Business card and letterhead design
- One-page brand guide
Business profile design
from ₹5,000 2 days
- Profile and cover images for Google, Instagram, Facebook, JustDial and WhatsApp
- Consistent business info everywhere
- Bio and description copywriting
Print and merch
one quote for the lot
- Visiting cards from ₹249 per 100, with print-checked QR codes
- T-shirts, caps and totes from ₹349 a piece
- Letterheads and envelopes from ₹749 per 100
- Bill books from ₹599 a pad, stickers from ₹299 a set, standees from ₹499
savisonlife.comLive
Savison Life Brand and platform, designed as one system
A new venture with a clear direction and nothing on paper: no identity, no naming system, no platform. Branding and systems design in a single engagement, so the identity and the architecture were shaped by the same decisions. Doing the brand and the system together costs less attention than doing them twice; every naming decision settled early was a rework avoided later.
0 → 1from unnamed venture to deployable brand and platform
Onesystem: identity and architecture as a single set of decisions
3Build it
Build the version that can exist now.
Most ideas don't fail; they expire, waiting for the perfect plan, the full budget, the right moment. A fast, mobile-first website that answers your customers' real questions, or the smallest version of a product that can meet a real user. You describe the what. The how is our job.
yourproduct.com
Week 1 · Design fast
A week of decisions, not a quarter of documents.
Who it servesWhat v1 doesWhat v1 leaves out
Quick systems design: what it does, who it serves, what version one leaves out.
Week 3 · Launch small
Version one is live.v1.0
It ships when it can meet a user, not when it has every feature you might want someday. Version one's job is to exist and to teach.
Week 4 · Learn honestly
"Signed up in a minute, but I couldn't find pricing."
"Used it twice this week for the export alone."
Real users, real friction: lessons learned while they are still small, in week four instead of year two.
Week 6 · Adapt quickly
Pricing on the front page. Export promoted.v2.0
Version two is what users did with version one: evidence, not the original guess.
- 1 · Design fast
- 2 · Launch small
- 3 · Learn honestly
- 4 · Adapt quickly
Landing page
from ₹15,000 1 week
- Single conversion-focused page, written to reduce hesitation
- Copywriting included
- Form or WhatsApp click-to-chat
- Basic analytics so you see what works
Business website
from ₹40,000 2 to 3 weeks
- Up to 6 pages, written and designed for you
- Mobile-first, 90+ Lighthouse performance
- Contact forms, maps and WhatsApp integration
- Domain, hosting and email setup, in your name
Web apps, platforms and MVPs
scoped in your proposal fixed figure
- Web apps, portals, marketplaces and internal tools
- MVPs sized to meet a real user in weeks
- Systems designed so version two is an addition, not a rewrite
- Every login, repo and account transfers to you on delivery and payment
getpharm.inLive
GetPharm went from idea to live marketplace this way B2B marketplace · pharmaceutical manufacturing
Systems design first, screens second. The market's two real journeys, buy an existing product or get one manufactured under your own brand, became the core of the platform. Brand identity, information architecture and the product itself, shipped end to end. In a trust-poor category, verification is the product.
Live at getpharm.in4Market it
Market it. The department, as a tool you run.
Marketing was for companies with a department. Marketing OS is that department as software: it writes, you decide, it publishes, and every rupee is accounted for. Drag a node, play the story, flip the switch. Would rather have it handled? Partner runs it for you, month to month, from ₹35,000.
The workflow
The home screen
Marketing OS · drag any node
1What you give it
A photo of the premises, your price list, a menu
shopfront.jpgprices.xlsxmenu.pdf
material2Your brand voice
Written once. Every post is held to it.
Each draft is checked against it before it reaches you.
brand story3Strategy and plan
Built from your market, not a template
Your customers, your competitors, your trade, with case studies beside it. What to publish, and when.
plan4Drafts, ready for you
3 posts and 1 ad, awaiting your decision
A Diwali offer reel, two carousel posts, a ₹300-a-day ad.
InstagramFacebookMeta Ads
drafts5Your decision
Nothing publishes otherwise
ApproveReject
approval6Published on schedule
2 posts scheduled, 0 failed
1 Google review flagged for your reply.
publish7Every rupee, accounted
₹4,120 spent
₹31,500 earned
₹68 per enquiry. 14 from WhatsApp, 9 from the code on your pamphlet.
ledgerIs anything about to break?
All clear
Instagram login renews in 41 days. AI allowance 38 of 60 turns left.
Needs your decision
3 drafts, 1 ad set
Diwali offer reel, two carousel posts, a ₹300/day ad. Waiting for yes or no.
This month's money
₹4,120 spent · ₹31,500 earned
Cost per lead ₹68. 14 leads from WhatsApp, 9 from the pamphlet code.
Today
2 posts scheduled, 0 failed
1 review to answer on Google. Referral programme: 3 new codes used.
Drawn from the product's own steps; the figures are the console's sample month. The small grey words are what the console calls each step.
Solo · one business
₹1,999a month
Marketing OS for one business. The first week is free; write to us and we set your workspace up the same day.
Solo Plus · one business
₹3,499a month
More channels, more drafts, the same rule: nothing publishes without your approval.
Agencies · many clients
₹9,999a month
Silver, Gold and Platinum by the number of clients, from ten to two hundred. Annual billing is two months free. GST will be added when Indizilla is registered.
Marketing, democratised. The strategy, the posts, the ads, the replies and the numbers, done for you. Every decision still yours.
Everywhere your customers look, handled from one place.
Where a platform allows software to publish, it does. Where it doesn't, it hands you the caption, the image and the exact steps. Some doors need the platform's own approval first; the screen says which.
- X
- Threads
- Bluesky
- Mastodon
- YouTube
- TikTok
- Google Business Profileyour Google listing: posts and review replies
- WhatsAppyour own number, approved templates, consent-gated
- EmailResend or SMTP
- SMSMSG91 under DLT
5Keeping customers
Get found. Be seen. Get chosen.
Your customers search online before they call, visit or buy. If what they find doesn't look right, they quietly choose someone else. Everything on this road exists to change what they find. Where nothing was measured, nothing is claimed.
rikencare-demo.ashish.sbsDemo build
A manufacturer in Himachal Trust at first search
3new states with active buyers within a quarter
1stexport enquiry in the company's history
+28%quote-to-order conversion after launch
Excellent output and no website. Procurement teams who received their quotes searched the company name, found nothing, and moved on. A five-page website, a catalogue with specifications, certifications up front and email at their own domain. In B2B the website rarely generates leads directly; it stops the leads you already have from leaking away.
Read the caseThe ownership rule
Yours outright, once delivered and paid.
- Delivered means confirmed against your proposal, in writing.
- Paid means paid in full; then transfer is immediate.
- After transfer, nothing is held back and nothing expires: domain, site, designs, accounts, every login.
- Part ways later? Everything still stays with you.
Which stage are you at?
Pick one. You'll see the bundle sized to it, what it includes, and the services you can add, each with its starting price. Your proposal confirms the exact figure before anything begins.
Launchabout 2 weeks
₹38,000
starts from · one-time
Founders going from idea to first customer. Everything needed to launch under a real brand, nothing that isn't needed yet.
- Complete brand identity with a one-page guide
- Landing page built to convert your first visitors
- Business email at your own domain
- WhatsApp Business setup with catalogue
Add-ons at this stage
Starting prices, low to high. Any service can be taken alone.
- Business email₹2,500
- WhatsApp Business₹5,000
- Landing page₹15,000
- Brand identity₹25,000
Unsure the idea holds? Test it on a simulated market first, for less than any deposit.
Starterabout 1 week
₹25,000
starts from · one-time
Getting online properly for the first time. Findable and credible this week, not this quarter.
- Google Business Profile, set up and optimised
- One-page website with your details, map and WhatsApp
- Profile design across your social accounts
- WhatsApp Business setup with catalogue
Add-ons at this stage
Starting prices, low to high. Any service can be taken alone.
- Business profile design₹5,000
- Review management₹6,000a month
- Google Business Profile₹8,000
- Digital catalogue₹10,000
- Booking system₹10,000
GrowthMost complete
₹80,000
starts from · one-time · 2 to 3 weeks
A complete identity and a website that answers customers' questions before they call.
- Everything in Starter
- Complete brand identity with a one-page guide
- Website up to 6 pages, written and designed for you
- SEO foundations and Google indexing
- Business email at your own domain
- Booking or enquiry system
Partnermonth to month
₹35,000
starts from · per month · no lock-in
Marketing handled month after month by people who already know the business.
- Website maintenance, backups and updates
- Social media content, posted for you
- Ads management, Meta and/or Google
- Review management and responses
- One plain-English report every month
Add-ons at this stage
Starting prices, low to high. Any service can be taken alone.
- Website maintenance₹4,000a month
- Meta Ads management₹12,000a month
- Google Ads management₹12,000a month
- SEO₹15,000
- CRM setup₹15,000
- Social media₹15,000a month
- AI chatbot₹18,000
- Business website₹40,000
Or run it yourself on Marketing OS from ₹1,999 a month. See the plans.
Chain4 to 6 weeks
₹1,50,000
starts from · one-time
More than one branch: one standard, every location findable on its own. Up to 5 locations; more are scoped in your proposal.
- Everything in Growth
- Location profiles, set up per branch
- Digital catalogue shared across locations
- CRM so no branch loses an enquiry
- Automated follow-ups and reminders
Chain Partnermonth to month
₹70,000
starts from · per month · no lock-in
Marketing run centrally across locations: one team, one standard, reported per branch.
- Everything in Partner, across locations
- Per-branch review management
- Location-level reporting, monthly
- Campaign landing pages as needed
Add-ons at this stage
Starting prices, low to high. Any service can be taken alone.
- Website maintenance₹4,000a month
- Review management₹6,000a month
- Business automation₹13,000
- CRM setup₹15,000
Platforms, internal systems, engagements that don't fit a card. At this size the proposal is the product: scoped, priced and staffed to the work itself, with one figure and one accountable team. Web apps, portals, marketplaces and MVPs sized to meet a real user in weeks. See how we build, or tell us the shape of it.
Start here
Which one of these is your week?
Skip the service list. Find the line that sounds like your week. It takes you straight to the fix, with the stage it belongs to and what it starts at.
Market itfrom ₹8,000
Customers search near me and my business does not appear.Market itfrom ₹15,000
My website exists, but nobody finds it through search.Brand itfrom ₹25,000
My work is good, but my logo and colours say otherwise.Build itfrom ₹40,000
Customers check me online before they call, and there is nothing to find.Build itfrom ₹15,000
I am running ads, but sending people to a page that does not convert.Market itfrom ₹12,000 a month
Customers search for exactly what I sell and find my competitors instead.Keep customersfrom ₹5,000
I run the business on a personal WhatsApp number.Keep customersfrom ₹15,000
Leads arrive by phone, WhatsApp, Instagram and walk-ins, and live in my memory.Build itfrom ₹10,000
Appointments live in a notebook, and double bookings happen.Build itfrom ₹18,000
The same ten questions arrive every day and answering them eats my time.Keep customersfrom ₹8,000
New enquiries get one reply and then silence.Keep customersfrom ₹6,000 a month
Happy customers stay silent; one unhappy one writes the review everybody reads.
None of these, exactly. See all twenty nine services and their prices
Before you ask.
Is the starting price what I'll actually pay?
If your needs match the standard scope, yes. If you need more, extra pages, locations, languages, the proposal shows the full figure before you commit, and it doesn't move after that.
How long will my project take?
A Google Business Profile takes 2 to 3 days. A landing page about a week. A full website 2 to 3 weeks. Your proposal states the exact timeline, and we tell you immediately if anything shifts.
How do payments work?
Projects: a part upfront to start, the balance at launch. Monthly services are billed month to month, no lock-in contracts. UPI, bank transfer and cards, through Razorpay, with a bill for every order.
Who owns the work?
You do, fully, once the work is complete. Ownership of everything we build transfers to you when delivery is confirmed and full payment is received: domain, website, designs, accounts, every login. If we ever part ways, everything stays with you.
Is Marketing OS an agency, or software?
Software. Indizilla runs on it for its own clients; you can run it for yourself or for yours. Write to us and we set your workspace up the same day; the first week is free, and you pay for a month or a year when you decide to keep it. If you want us to run it for you, that is the Partner bundle.
Will it post things on its own?
Not on the business plans: you approve every piece. Agency plans have autopilot levels you switch on deliberately, one step at a time, and can switch off with one kill switch that stops everything.
Do I need my own AI key?
No. Business plans run on ours, inside a monthly allowance the screen shows you. Agency plans can bring their own Anthropic and media keys, in which case the meters are theirs and ours never bill.
Where does my data live, and can I leave?
On our servers in Mumbai, encrypted at rest, one workspace per client. Your connections are yours to disconnect; a person can be erased from every table on request; cancelling stops the next month, nothing more.
Ashish Narayan
Business Enablement Specialist. Panchkula, India.
Indizilla is run by its founder, and it runs its own clients on the software it built. Small businesses got used to being handed the leftover version: template sites, recycled branding, work nobody stood behind. The size of the business became an excuse for the standard of the work.
Agencies are expensive because of what the invoice pays for: offices, layers of account managers, weeks of decks, retainer floors sized to exclude you. We removed all four. What's left is the work, and the work is what your customers actually see.
- We say no to work that won't help you, even when it pays us.
- We put prices on the website because you shouldn't have to ask.
- We hand over every login, file and account. It's your business.
- We'd rather keep you for years than upsell you today.
Personal site: ashish.sbs. Next from the studio: a finance tool for founders, coming soon.